Applause Shop is an online marketplace designed to help theatre artists make ends meet during the Covid-19 crisis and the shutdown of our traditional theatre livelihoods. Laura Heywood, aka @BroadwayGirlNYC, partners with artists and theatrical organizations to sell Broadway memorabilia and Playbill collections, with proceeds going directly to the artists. In addition, a portion of every sale is donated to non-profit organizations that support the arts, as well as civil rights, racial equality, arts education, and lgbtqai+ causes.